Are sales important? Content is one of the key measurable pieces that we use to engage with customers during the buyer's journey. This can be a combination of many components: Blogs, Videos, eBooks, Case Studies, Email Newsletters, Social Media and Sales Collateral. Our team has created content within a variety of industries for a number of clients. Some of these include PEOs, custom home builders, internet service providers, oil and gas companies, healthcare facilities and technology companies.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.