Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called 'the buyer's journey.'
A buyer's journey consists of the three steps that buyers take when making a purchasing decision. This process includes an awareness stage, consideration stage and a decision stage. Providing feedback and content relevant to a prospect during all three stages will set you apart from your competitors.
![Buyers_Journey_with_Explanatory_Text-1](https://www.adwhite.com/hubfs/Buyers_Journey_with_Explanatory_Text-1.webp)